Saturday, March 7, 2009

What do you think is going to happen to Universals Marvel Superhero island @ Islands of Adventure ?|116534

Now That Disney owns the rights to all Marvel characters and related merchandise, what_s going to happen to Marvel Superhero Island at Universal_s Island of Adventure theme park? New theme with all-new rides perhaps, or will they just slap a new paint job on the already existing attractions?

  • The Orlando Sentinel had an article about the contract. The contract is basically that Universal has exclusive rights to use the characters in perpetuity, as long as they maintain the Marvel Island. If they rethemed the island, they would have to retheme everything. But I can_t imagine that they would consider that for an extremely long time, if ever. So what they have, they will keep.

  • Universal has an existing contract with Marvel for, I believe, at least four headliner characters. As I understand it, the license for their use in the park is _virtually perpetual_, but most likely at least for another 10 years or so (this is a _best guess_, details aren_t necessarily known publically). Disney, in purchasing Marvel, has to honor those agreements still... just that now Disney is actually making a few bucks off it. Win-win for the mouse.

  • Spider-Mickey and the Incredible Pluto coming soon!
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